Hi and welcome to the forum!
"Display the figure of..." is a phrase
like "if... then", or "say 'blah...'"; it is not a complete statement in and of itself. You need to give inform some context as to when you want the phrase to apply, as in:
When play begins:
display the Figure of the Woodlands.
After looking in the Spooky Forest:
display the Figure of the Scary Tree, one time only.
After examining the pocketwatch:
display the figure of the pocketwatch;
continue the action.
Note that you might want to use "continue the action" when using "after" rules, since by default, they end the action before any report rules fire. It usually doesn't matter in the case of "examining" or "looking" since there aren't any "report" rules by default, but it's something to be aware of for the other actions.